Travel customers familiar with online bookings, e-boarding, travel alerts and more present a perfect target for service delivery via mobile and social channels. By leveraging mobile device features and cloud technologies, airlines can also create and deliver new and differentiated services to their target markets. Realize the benefits of:
Increased Revenue
Earn pull through revenue on the sale of additional and differentiated services to travelers e.g. upgrades, lounge services, concierge, security fast track, luggage handling services, assistance services, duty-free sales and more.
Increased Loyalty and Improved Market Segmentation
Lock in frequent flyer and other customer groups by tailoring information, deals and services to their preferences. Geo location features of the phone enable targeting based on geographical segmentation e.g. provide maps of airports, airport lounges, etc. as they relate to the mobile user’s location.
Integration and Value – Added Services
Integrate mobile apps with internal flight info systems, travel distribution platform, customer databases, reservation & billing systems, frequent flyer program, etc. Integrate mobile apps with related third party applications e.g. airport services, car rentals, hotels, and more.
Enhanced Customer Service
Simplify the traveler experience through offering mobile check in, mobile boarding pass, maps of relevant airport service locations, real time status and information updates, tailored deals and offers etc.
Improved Productivity
Introduce apps that link to the internal customer management system, flight management systems, flight attendant schedules etc. Reduce customer complaint handling times, call volumes, and processing times through the introduction of the above services.
